Useful answers for the people responsible for the order.

No recycled listicles. We write about the decisions that sit between checkout, the warehouse floor, the carrier bill, and the customer.

Free shipping without giving away the order

Free shipping can be a stronger price presentation, but only when packed delivery cost and the margin floor are part of the decision.

30D

A plain-English guide to testing shipping and margin decisions without changing the live customer checkout.

LTL

Why a carrier rate alone is not the same thing as the delivery cost a merchant can safely price around.